![]() It will continue to be based in New York. PepsiCo’s Gatorade, the market leader, controlled 68%, while Coke’s Powerade brand was second with 14%.Ītlanta-based Coke said it will manage the BodyArmor brand as a separate business. agreed to acquire the remaining stake that it doesn’t own in BodyArmor for 5.6 billion in cash, giving the soft-drink giant full control of the. sports drink category in 2020, with 9.3%, according to Euromonitor. Bodyarmor has just 8 grams of sugar, less than many fruit juices or soft drinks. It contains nutrients like potassium and vitamin D that are too often missing from the average American’s diet. With Coke’s 2018 investment, BodyArmor gained access to the company’s sprawling distribution network and sales skyrocketed.īodyArmor had the third-highest market share in the U.S. Body Armor is good for you because it is a fortified Milk version. Coca-Cola reported a 10 increase in fourth-quarter revenue to 9.5 billion, boosted by the completion of its 5.6 billion acquisition of BodyArmor, a company that produces sports performance and hydration drinks. Coke and BodyArmor would not confirm that amount. EDT Monday to honor Bryant, who wore the jersey numbers eight and 24 in his NBA career.īryant’s estate stands to gain $400 million from the BodyArmor sale, The Wall Street Journal reported Monday, citing anonymous sources. Body Armour Hangover Relief Drink 100ml If you love having a fun time, but cant stand how you feel the next day, Hangover Relief by Body Armour might just. Coke announced the acquisition at 8:24 a.m. Bodyarmor's stellar showing certainly teed up the company for success. In a statement Monday, Repole credited Bryant _ who died in a 2020 helicopter crash _ with the brand’s growth. Bodyarmor, a sports drink created in 2011 by the co-founder of Vitaminwater, Mike Repole, and with backers that included the late NBA legend Kobe Bryant and NFL quarterback Andrew Luck, earned 100 million in revenues, as Fortune reported. Suds after working up a sweat: Beer after a workout? Brewers take a cue from Gatorade and add electrolytes into lower alcohol brewsīasketball legend Kobe Bryant was an early investor in BodyArmor, becoming its third-largest shareholder and a member of its board in 2013. Seriously Coke?!: Fact check: Cocaine in Coke? Soda once contained drug but likely much less than post claims Coke also bought Fuze and Repole’s company _ Energy Brands _ in 2007. Coke bought the Fairlife milk brand in 2020 and Costa coffee in 2019.īodyArmor was founded a decade ago by Lance Collins, the founder of Fuze Beverage, and Mike Repole, who started the Smartwater and Vitaminwater brands. ![]() The deal is part of a multi-year effort at Coke to move beyond sugary soft drinks and into other categories like juices, enhanced waters and sports drinks. ![]() Coke originally bought a 15% stake in the BodyArmor in 2018.Ĭoke confirmed that BodyArmor is its largest-ever brand acquisition. is making a multibillion-dollar bet on the sports drink brand BodyArmor as part of a larger push to diversify its offerings.Ĭoke said Monday it paid $5.6 billion for the remaining 85% of BodyArmor. ![]()
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